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Article: Arbol's exciting traction continues with marquee customer wins

Arbol racks up marquee names in higher ed as growth continues.
Written by
Dan Miner

Arbol, a Western New York Impact Investment Fund portfolio company, was recently featured in Series B highlighting its exciting customer wins.

The Buffalo-based edtech startup is preparing to rollout with Marquette University and University of North Carolina, Charlotte, deepening its relationship with several networks where it already has strong traction.

Founded by cofounders David Gonzalez and Favio Osorio, Arbol is introducing a new system for financial services in higher education which creates more clarity for students and families, allowing them to understand the true scope of their costs in a single intuitive place.
Colleges, in the meantime, offer a meaningful service that drives enrollment and retention, with personalized data that allows them to intervene when a student is facing financial gaps.

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April 28, 2026
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